SwipeToLaunch
Tinder-style launch directory for startups and apps
In their words
SwipeToLaunch is a launch directory built around one mechanic: swipe. New startups, SaaS products, dev tools and apps appear one card at a time, and visitors swipe right if they like the idea and left if they don't. Every swipe is a vote, no account needed.
The ranking comes from approval, not upvote counts. A product's score is the share of its swipes that said launch, and the board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. One vote per person per product.
For makers:
- Submit with one link and no account; the site drafts the listing from your page
- Free listing: put the SwipeToLaunch badge on your homepage and the listing goes live, with a followed link while the badge is up
- Featured: $29 one-time, live right away, first in the deck and on the board for 30 days, with a gold mark
- A moderator reviews each new listing within about a day
- Every product gets a public listing page, a place in the swipe deck and a spot on the weekly board
For developers and agents: REST, MCP and Markdown access at swipetolaunch.com/developers.
Fact file
Directory- Web
- API
- AWS Rekognition
- Dodo Payments
- Listings
- 109 live products
- Total swipes
- 1,106 votes
What is SwipeToLaunch?
New startups, SaaS products, dev tools and apps appear one card at a time on SwipeToLaunch, a directory where visitors vote by swiping right to launch or left to pass. Every swipe acts as a single vote, and voting requires no account. The platform replaces traditional upvote races with approval percentages, dividing right swipes by total swipes.
Scoring and weekly boards
Products compete on a weekly board from Monday to Sunday UTC, ranked by the week's approval share. To prevent small sample sizes from dominating the board, every product starts with 25 imaginary votes at a 50 percent baseline. Scores based on fewer than five votes carry an early label. A product's position weighs its approval share against sample size, meaning two votes at 100 percent sit below hundreds of votes at 92 percent. Voters cannot change a submitted vote, and each person casts one vote per product.
Submitting a product
Founders and makers submit a startup using a single link without needing an account. The directory drafts the listing from the provided page URL, and a moderator reviews each submission within roughly one day. Free listings go live after placing the SwipeToLaunch badge on the homepage, maintaining a followed link while the badge remains visible. Featured listings cost $29 as a one-time payment, going live immediately with top placement in the swipe deck and weekly board for 30 days alongside a gold mark. Founders also receive public profile pages that visitors can view and swipe on, and developers can access data via REST, Markdown, and MCP endpoints.