Pallix
An AI visibility and answer engine optimization tool.
In their words
Pallix helps Indian D2C brands see how they appear across AI answer engines — and fix what's missing.
As buyers ask ChatGPT, Perplexity, and Google AI for recommendations instead of Google, most brands don't know if they're mentioned, or why. Pallix closes that gap with an India-first approach: local infrastructure, Hinglish prompt support, and coverage of Indian marketplaces and quick commerce.
Key Features:
- Multi-Engine Tracking: Visibility across ChatGPT, Perplexity, Google AI Overviews, Gemini, Grok, Copilot, and Claude.
- Citation Intelligence: See which sources AI engines cite for competitors.
- Share-of-Voice: Benchmark visibility against named competitors.
- AI Traffic Decoder: Distinguish human visitors from AI crawler bots.
- Quick Commerce Tracking: Brand presence across quick commerce platforms.
- Market Intelligence: Mine Reddit, Quora, and marketplaces for buyer questions.
- Evidence-Based Fixes: Recommendations tie to live queries and citation gaps.
- Editable Scoring: Every score traces to a real, checkable source.
Built for D2C brands and agencies in India who want AI visibility backed by real data.
Fact file
Web app- Web
- Starter prompts
- 30 prompts
- Growth prompts
- 50 prompts
- Refresh cadence
- Daily or bi-weekly
- Seats
- Unlimited seats
What is Pallix?
Tracking visibility across answer engines
Indian D2C brands, marketing teams, and agencies use Pallix to monitor how their products appear across AI answer engines like ChatGPT, Perplexity, Google AI Overviews, Gemini, Grok, Copilot, and Claude. The platform tracks buyer-intent prompts and measures visibility scores, mention rates, positive sentiment, and hallucination rates in a single workspace. Users can run a one-time free audit to check which AI engines mention a domain and which competitors are recommended instead, without needing an account or payment card.
Citation intelligence and market signals
Beyond basic brand mentions, the software maps the exact domains, URLs, and communities shaping each recommendation. Citation intelligence features distinguish human visitors from AI crawler bots, track brand presence across quick commerce and marketplaces, and mine external signals from Reddit, Quora, and YouTube. Teams can see whether cited sources originate from competitor websites, brand-owned pages, or community discussions, helping them identify missing content and technical blocks such as restricted AI crawler access.
Actionable recommendations and pricing tiers
Data collected by the platform translates into prioritized, evidence-based fixes ranked by expected impact and effort. Users can track visibility movement over time after implementing changes. Paid subscription workflows include the Starter plan at INR 2499 per month for lean teams tracking 30 prompts bi-weekly, the Growth plan at INR 5999 per month for daily tracking across 50 prompts with market intelligence, and custom-quoted Agency or Enterprise tiers offering multi-brand workspace management, white-label exports, and shared client reports with unlimited seats across all paid tiers.