Pallix

Pallix is an AI visibility and answer engine optimization tool built for Indian D2C brands. As buyers increasingly ask ChatGPT, Perplexity, and Google AI for product recommendations instead of searching, most brands have no idea whether they appear in those answers — or why they don't. Pallix measures exactly that, and helps fix what's missing.

What does it track?

Coverage spans the engines that matter: ChatGPT, Perplexity, Google AI Overviews, Gemini, Grok, Copilot, and Claude. Citation intelligence shows which sources the engines cite when recommending competitors — the map of where visibility actually comes from. Share-of-voice benchmarking compares the brand's AI presence against named competitors, and an AI traffic decoder separates human visitors from AI crawler bots in site traffic. Market intelligence mines Reddit, Quora, and marketplaces for the questions buyers actually ask.

What makes it India-first?

Pallix's differentiation is the market it is built for: local infrastructure, Hinglish prompt support, and coverage of Indian marketplaces and quick commerce platforms — the channels where Indian D2C purchasing actually happens, and which global AI-visibility tools typically ignore. Quick commerce tracking extends brand monitoring to those platforms directly.

Who is it for, and how are fixes handled?

The stated audience is D2C brands and agencies in India that want AI visibility backed by real data rather than scores from a black box. Recommendations are evidence-based — tied to live queries and specific citation gaps — and the scoring is deliberately transparent: every score traces to a real, checkable source. For a brand that already ranks in classic search, Pallix is the instrument panel for the channel that comes next.