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June 4, 2026
Marketing

Broker Relay

A dedicated CRM for mortgage brokers to manage client leads.

Broker Relay CRM helps mortgage brokers organize leads, track follow-ups, run email marketing campaigns, and prepare broker-reviewed SMS/email drafts in one simple CRM.

Key Features

  • Lead Intake: Capture inquiries via a single custom link or QR code that can be embedded in email signatures, social media, or marketing materials.

  • Priority Scoring: Automatically labels leads as Hot, Warm, or Cold to ensure brokers focus on the most urgent opportunities.

  • Follow-up Calendar: A dedicated workspace to manage today’s tasks, track overdue follow-ups, and schedule future appointments.

  • AI Assistance: Generates broker-reviewed SMS and email drafts to streamline communication and prevent leads from going cold.

  • Pipeline Tracking: Provides a visual way to move clients through stages like Contacted, Application Review, and Funded.

-helps mortgage brokers manage leads, run email marketing campaigns, and follow up with prospects from one simple workspace.

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